Why my martial arts school, Sidekicks Family Martial Arts Centers, uses the Powerful Words Character Development System (and Why You Should Too!)

I believe, as a martial arts professional and as a martial artist, that training in any martial art is first about self mastery.  The fact that the activity of martial arts training is combative is second to what kind of person we become.  At my martial arts academy, Sidekicks Family Martial Arts Centers, we try to imbue every aspect of our program with this understanding that while we may have begun training for one reason, the reason we stay is because we’re on a quest for excellence.

As such, I feel each and every class should have a personal development alongside the physical development.  Many schools commonly call these mat chats.  For years, we recycled material that we had put together in the ‘90’s and it was beginning to become stale in our high tech, fast paced world.  That’s when I came across the Powerful Words Character Development System.  Powerful Words was developed by child development and body image expert Dr. Robyn Silverman. 

Each month the Powerful Words Program helps us teach character to our students by centering around the Powerful Word of the month.  With the expertise of Dr. Robyn on our staff we’re able to provide proven methods of instilling these valuable lessons in children and assist parents in reinforcing those traits when they go home.  The Powerful Words Program has been a benefit to our school in several ways:

  1. The curriculum is already done for us by Dr. Robyn Silverman and Powerful Words.  Nothing can ever take away from adding your own personal experience to a situation.  However, with as much stuff as we have on our plate, it’s been a benefit to know that one of our staff members (as we describe our relationship with Dr. Robyn) has already taken the time to work on everything we need in order to have a good month of character development.
  2. Powerful Words has helped make the character instruction consistent between instructors.  Our school has over 200 students, plus a really rockin’ (if I say so myself) after-school program with over 25 kids in it.  We’re not huge, but we’re a very active and vibrant community.  As such, we have 5 instructors and a tribe of leadership students to help us make sure that our students have an excellent, consistent experience.  Using a pre-defined curriculum has also helped make that experience consistent and exciting.  This way, the same lesson on “friendship” (the Powerful Word for December 2010) that I teach will be the same as the one that any of the other instructors teach.  Now everyone gets the information faster and it sticks because everyone, including parents, says the same thing.
  3. Powerful Words has built greater value in our program.  There are other great character programs out there with a lot of merit.  However, what separates the Powerful Words program and our school from others is that our character development program is consistently supported by an expert and PhD in child and adolescent development.  Nothing is off the cuff, everything is researched and tested to make sure that what we’re telling our students and parents is the right thing and not just our opinion (even if our opinion is generally the right one).
  4. Powerful Words helps us keep the learning going at home.  Through little added bonuses that is included each month in our digital package, we’re able to keep driving the lessons we’re teaching in class home.  Through the “Powerful Projects” we’re able to help our students think further (and even learn critical thinking skills, which isn’t really taught in school anymore) about what’s going on and give their parents a jumping off point to discuss with them what they’ve learned in class. 
  5. Powerful Words has helped us retain students longer. With the “Parent’s Perch,” “Dear Dr. Robyn,” and monthly videos we’re able to keep open the lines of communication with our parents and adult students to not only help them be better parents to our younger students, but so that they’re better adults as well.  They’re continually updated on what’s going on so that less students fall by the wayside or disengage because of less parental involvement.
  6. The team at Powerful Words cares about your success and helping our students succeed.  As a husband and wife team, Dr. Robyn and Guro Jason Silverman are unstoppable in their desire to help others reach their goals and live healthy, positive lives to the fullest.  That’s right in line with our school’s philosophy so it seems like the perfect fit.

My suggestion is that if you’re ready to raise the quality of your students, raise the quality of your staff, and raise the quality of the community you live in head over to the powerful words website or give them a call at 877-POWER99 and speak to Jason Silverman, the executive director for Powerful Words and take your school to the next level.  Honestly, I have no financial gain from recommending them, other than to say that I believe in the program and the more schools that participate I believe it will raise the profile of the martial arts industry further.

About Dr. Robyn Silverman, creator of the Powerful Words Character System (From http://www.drrobynsilverman.com):

DrRobynSilverman verysmweb 200x300 About Dr. RobynDr. Robyn Silverman, child development specialist, body image expert, sought-after speaker and award-winning writer, is known for her no-nonsense yet positive approach to helping young people and their families thrive. Her ground-breaking research at Tufts University on young women and plus-sized models is the foundation for her book, Good Girls Don’t Get Fat: How Weight Obsession Is Messing Up Our Girls & How We Can Help Them Thrive Despite It from Harlequin Books as part of their Fall non-GGDGF Cover hi res 192x300 About Dr. Robynfiction adult line.

Dr. Silverman has been a featured expert on Good Morning America, Nightline, The Tyra Show, NBC’s LXtv, Fox News, NPR, The Santita Jackson Show and the Dr. Drew Pinsky’s Radio Show.  She has been quoted in the Washington Post, The Daily News, Parenting Magazine, Prevention Magazine, Marie Claire, InTouch Weekly, Women First, SELF,  on hundreds of popular websites likeAol.com and U.S. News and World Report and on award-winning blogs such as Junkfood Science and BlogHer.

She has also been the body image and teen development Prof Robyn1 crop 258x300 About Dr. Robynexpert for 18 books, including 113 Things to Do By 13 and 16 middle school trade books (The Strong, Beautiful Girls Series & The Guy’s Guide Series) for the middle school girls’ and boys’ market. She is also the expert in appearance discrimination and body esteem development for the Applied Developmental Science Encyclopedia, a handbook for psychologists. Dr. Silverman serves as an Advisory Board Member for Shaping Youth, a consortium of media and marketing professionals concerned about harmful messages to children, and serves as their Body Image and Character Impact Expert.

IMG 2465 300x225 About Dr. RobynAs a way to interact with girls personally, Dr. Silverman created The Sassy Sisterhood Girls Circle, a program for young adolescent girls that explores issues that affect body esteem and self-image.  It is designed to foster self-awareness, challenge stereotypes, counter trends toward self-doubt, and enable genuine self-expression through verbal sharing and creative activity.

An award-winning columnist, Dr. Silverman keeps in touch with parents, educators, and fans through her active Twitter and FaceBook Fan Page as well as through her blog which appears on DrRobynSilverman.com.  She provides GoodMorningAmer 9 25 300x225 About Dr. Robynpopular teleseminars and coaching opportunities with parents; including a Spring 2010 collaborative project with best-selling author, Rachel Simmons (Odd Girl Out, Curse of the Good Girl) during which over 500 parents participated. Dr. Silverman presents nationally and advises educators who work with children and teens in the after-school market as well as during school hours on how best to help young people reach their potential and become leaders. She is the creator of Powerful Words Character Development, a character education and leadership development program for after-school programs that runs in 10 countries for children ages 4 and up.

Her overall philosophy is that young people are assets to be developed rather IMG 1941 300x225 About Dr. Robynthan deficits to be managed.  At the root of Dr. Silverman’s research, speaking, and writing is a profound compassion for young people and a determination to help them reach their potential, independent of societal constraints. “I don’t look at children and teens and figure out how to fix them. I want to motivate every young person to find her strengths and thrive.”

2+weeks 4thjulyfam 300x224 About Dr. RobynA native of New Jersey, she currently makes her home in Randolph, NJ with her husband, toddling daughter, infant son, and 10 year old dog.  She is proud to have built her family through the amazing process of open adoption.

Ten Rules for Making Every Day a Great Day

Mrs. Cabrera, the boys, and I did the tour de Florida this Thanksgiving Weekend.  We hit both of her grandparents homes, plus the Magic Kingdom before having really good days at home and with friends.

While at her paternal grandmother’s home in Williston, FL, we stayed in the master bedroom (her grandma insisted since it was the biggest bedroom and we have TWO pack n’plays – twins remember?).  That also meant that it was the first time I had ever been in the master bathroom.  Nothing really to report there, except up in an acrylic shadow box next to the mirror was a list of ten rules to make every day a great day.  I’ve recounted them here for you with my own thoughts:

1)  Think Good Things Will Happen.

2) Express Gratitude to a Loved One.

3) Put Your Gripes Away in a box.

4) Be Patient with an Annoying Person.

5) Do Something Special for Yourself.

6) Reach Out to Someone who needs Comfort.

7) Focus Deeply on Each Moment.

8) Learn from a Mistake.

9) Look Closely at a flower or a tree you haven’t noticed before.

10) Smile.

What do you think?  What would you add?  How do you struggle to do these simple things?  What can we do to get out of our own self-centeredness that I see in my self and in people I encounter everyday?

Manny Cabrera Speaking This Weekend at the MASOU Annual Convention

This weekend, December 3rd and 4th, I will be a featured speaker at the Martial Arts School Owners Union’s 1st ever Mega Convention in Clearwater Beach, FL.  I will be speaking on the topic of marketing your martial arts school using the internet, social media, and mobile marketing to help generate more students.

I get most of the email marketing from others out there promoting their web design and internet marketing products and to be honest with you, my approach is a lot different from the others.  So, my talk this weekend will certainly be interesting, even if you don’t end up agreeing with me.

1) I’m not a fan of long form sales letters.  Yes, if I was selling an e-book, or some other tangible product, a long form sales letter combined with an introductory video and video testimonials would be the way to go.  However, you have to consider your audience when approaching martial arts lessons.  More than likely, they’re moms with not a lot of time, who are being pulled in multiple directions.  In addition, as mobile devices are emerging as one of the dominant ways in which people connect to the internet, more and more people are going to lose patience to read a long form sales letter with embedded flash video (as I have an iPhone, that pretty much makes their flash video useless to me – but I’m not the demographic I’m marketing to, but I can tell you that the majority of the mom’s that sit in my lobby are surfing the internet on an iPhone, Blackberry, or Android (and not the ones with flash).  Your copy has to be short, to the point, expressing exactly why they should try your free trial program.

2) I do not advocate using a cookie cutter service.  There are several services out there that are selling template driven services that includes “search engine optimized” content.  The problem with this is that a simple Google search of a few choice sentences reveals that more than 200 other sites just like it exist on the net.  Now, that wouldn’t normally be a bad thing except after a certain point you start having people in close proximity pop up with the same template OR with the same copy.  These same sites don’t offer a ton of flexibility in terms of what you can do with them to service your existing clients or keep the content fresh either. How do you stay at the top of the search engine if you don’t continually add new and relevant content that shows that you’re website (much less your school) is a vibrant and authoritative community.

3) I don’t believe that getting a gazillion likes on Facebook or Ashton Kutcher levels of followers on Twitter is going to generate tons of new students at my school in Lithia, FL. However, you can use these social media tools to communicate with your client base and be accessible so that they can refer you to others or spark interest in your program when they @ mention you (both twitter and facebook have a way of tagging your social media account and thus putting a link to your page right in their status update). Again, I’m not expecting the person who sees their post to like us on facebook or follow us on twitter, however once at either page they might be enticed to visit our website and then learn about the benefits of trying our free trial program. So, it’s definitely a way to go about soft referrals (where the person making the referral just gives your information to someone and you have no way of following up) but I wouldn’t use number of likes as an indicator. Certainly the more clients and friends and business associates you have on there the easier it will be for them to refer you online (this shouldn’t replace your offline referral marketing efforts, just add to make it easier for them to make referrals).

4) You shouldn’t be obnoxious with your internet and mobile marketing. I would take that a step further, you shouldn’t be obnoxious with any of your marketing. Let’s think of it this way. Many of you, like me, have a younger brother or sister. Think back to when you were both kids and your brother or sister would come around and pester you to play. Did it make you want to play with him or her? Probably, not. In fact you were probably super annoyed with them. I think a lot of marketing ideas fall into this intrusive category, both online and offline. The key to marketing is to be found when they want the information you have. I’ll give you an example of how we already know this instinctively. I used to advertise in print media. If you’re like me then you discovered that advertisements in newspapers and coupon books don’t really yield results. That’s because when someone is flipping through the paper they’re not interested in martial arts lessons. If they’re interested in any advertisements at all it’s probably the Michael’s, Target, or Best Buy insert – which is as consistent as the sports section in most papers. However, I found lists of new students for my after school program when I advertised in a publication that specialized in being a child care guide. Why? Because people reading it were looking for my product. Your website, mobile, and social marketing should be the same way. Be where the people who want and need your product are. In the end you’ll save time, money, and effort because you’re focusing efforts on the people that already need the benefits your program provides (notice I said people looking for the benefits you provide, not martial arts. Only a small percentage of people are actually looking for martial arts lessons but there are tons and tons of adults looking for fitness and parents looking for fun activities for their kids).

5) Use text message marketing properly. There’s a growing trend to start using SMS messaging to help market your school. Now, it gives me a little thrill to say that I was already doing text marketing before it was starting to be advertised by some of the industry experts or created a debate among school owners. However, I don’t equate text marketing to basically an extension of your auto responder marketing. Yes, over 90% of SMS texts get read, however that doesn’t mean that they want to be advertised to that way. The best way I’ve found to use SMS marketing is to use it as an added means of collecting their contact information.  At my school, Sidekicks Family Martial Arts Centers, we use rack cards in local businesses in lieu of flyers or lead boxes.  On each and every rack card, in addition to the regular contact information, is an invitation to text us in order to get started with their FREE TRIAL PROGRAM.  They send the text to the five digit number and I, in turn, get an e-mail with their phone number.  I then pass it off or call the number myself and set up their first 1 on 1 lesson at our school.  Easy peasy.  I think the SMS updates function, that operates more or less like an autoresponder is better for a different type of industry like a restaurant OR with a different demographic, like Youth.  The people paying the bills for the kids your trying to enroll, aren’t really interested in getting advertisement through their texts.

This weekend, I won’t actually be talking about any of the five points I listed above.  What I will be talking about is what I think you should do in order to create a presence in the electronic world that will help drive new clients to your school as well as keep you connected and your current clients electrified about your program.  Should be fun.

If you’re interested in seeing me speak at the MASOU Mega-Convention, visit: http://www.masouonline.com/convention

Working on an awesome Youth Martial Arts website.

I like to think that I know what appeals to certain demographics when I’m marketing for Sidekicks Family Martial Arts Centers.  Our main website is really aimed at adults, mostly parents, with the express intention of showing them that the best way to learn more about martial arts training at Sidekicks is to come in and try whatever the Free Trial program we’re running at the time.

For the bulk of students that come into our program that’s okay, since most elementary age kids don’t spend too much time on the internet searching for a quality karate program that’s going to teach good self-defense and help them to have better manners and focus.

However, Middle and High school students use the internet regularly for all kinds of things (but probably mostly for Facebook).  Having the connection on Facebook is important, but it doesn’t have to be all that there is.  Admittedly, I don’t think that most middle or high school aged kids would be very interested in our main website, which is so clearly aimed at their parents.  So, I’ve been working on a project that is aimed at local middle and high school students.  We (my high school and college aged staff that I’ve harangued into my madness) are trying to create interesting content for youth that they would want to consume, would think was funny and/or interesting, and entice them to want to check out this martial arts “lifestyle.”

I’m not quite ready to show it off yet, because I’m using some photos and video from hypermartialarts.com to sort of fill it out a little bit because our content and video isn’t ready.  Hyper, led by Roland Osborne, is definitely on the right track as far as the desire to create a compelling direction for attracting youth to martial arts training.

 

Stay tuned!

The Universal Prayer (Attributed to Pope Clement XI

Lord, I believe in you: increase my faith.
I trust in you: strengthen my trust.
I love you: let me love you more and more.
I am sorry for my sins: deepen my sorrow.

I worship you as my first beginning,
I long for you as my last end,
I praise you as my constant helper,
And call on you as my loving protector.

Guide me by your wisdom,
Correct me with your justice,
Comfort me with your mercy,
Protect me with your power.

I offer you, Lord, my thoughts: to be fixed on you;
My words: to have you for their theme;
My actions: to reflect my love for you;
My sufferings: to be endured for your greater glory.

I want to do what you ask of me:
In the way you ask,
For as long as you ask,
Because you ask it.

Lord, enlighten my understanding,
Strengthen my will,
Purify my heart,
and make me holy.

Help me to repent of my past sins
And to resist temptation in the future.
Help me to rise above my human weaknesses
And to grow stronger as a Christian.

Let me love you, my Lord and my God,
And see myself as I really am:
A pilgrim in this world,
A Christian called to respect and love
All whose lives I touch,
Those under my authority,
My friends and my enemies.

Help me to conquer anger with gentleness,
Greed by generosity,
Apathy by fervor.
Help me to forget myself
And reach out toward others.

Make me prudent in planning,
Courageous in taking risks.
Make me patient in suffering, unassuming in prosperity.

Keep me, Lord, attentive at prayer,
Temperate in food and drink,
Diligent in my work,
Firm in my good intentions.

Let my conscience be clear,
My conduct without fault,
My speech blameless,
My life well-ordered.
Put me on guard against my human weaknesses.
Let me cherish your love for me,
Keep your law,
And come at last to your salvation.

Teach me to realize that this world is passing,
That my true future is the happiness of heaven,
That life on earth is short,
And the life to come eternal.

Help me to prepare for death
With a proper fear of judgment,
But a greater trust in your goodness.
Lead me safely through death
To the endless joy of heaven.

Grant this through Christ our Lord. Amen.

First Trip to Disney World for our twins

This past weekend, as part of our celebration for our 4th wedding anniversary, we decided to go to the happiest place on earth!  Walt Disney World.  For the first time, we brought our almost 10-month old twins.  Obviously, they’re too young to really understand, but since it’s one of our favorite places to go as a family, we really enjoyed taking them with us.  Aren’t they so cute?

cabrera1sttimeatdisney

It was your right when you bought a gun for self-defense, but have you fulfilled your responsibility of training to be able to use that gun?

Being of a more conservative leaning person in many issues, I hear often of our constitutional right to bear arms and I whole heartedly agree.  If you feel compelled to own a gun and are legally eligible to possess one, you should be allowed to own one. 

However, just because you own a hand gun and went to the range a few times and shot at the target doesn’t mean that if you had to pull the gun and fire it in a real confrontation you would be able to do so.  Ask any current or former law enforcement or military personnel that has had to draw their weapon in the line of duty and they’ll tell you that things are a lot different when the target is shooting back at you or trying to beat your head in.

Unfortunately, too many people are under this mistaken impression that by owning the gun and having fired it a few times that they now have some invisible force field around them that will protect them from evil doers.  Because they have a gun, they believe that they will be able to produce said firearm when needed and then fire the appropriate number of shots in order to subdue their attacker.  You just aren’t going to get that type of training going to the gun range because the standards enacted for safety are counter-intuitive to this sort of training. 

For the same reasons most of the gun “schools” out there are focused on safety and mistake marksmanship (rather, front sight and rear sight alignment) for real life application.  The majority that focus on any type of hands on “running and gunning” training are mostly devoted toward law enforcement and military applications.  All of those are valuable training tactics, but their focus is on tactics relating to their specific needs and are not always applicable to what you need if you’re attacked in your home.  Again, concerned about safety, those programs don’t usually do live-fire exercises or instead utilize Airsoft or some other means to create the realism they’re looking for.

The training that is brought to the civilian world should teach people to do what they’re going to NEED to do in order to not only survive, but protect themselves and the ones they love should they need to.  As a gun owner, you need to seek out training in these areas:

Stress Inoculation: In the martial arts industry, we’ve become better accustomed about talking about the process that happens when adrenaline is dumped into your system.  Adrenal stress response training is important because when we’re under stress we always resort to the things that we know to our core.  In most cases, fine motor skills go out the door and gross motor skills take over.  I say most because I’m sure there’s somebody out there that the idea of someone trying to kill them doesn’t elicit an adrenaline dump, however, for us mortals this is essentially the process.  We can’t do the complicated stuff that we can do when we’re at rest or in a controlled environment without years of conditioning and even then you hear stories of martial arts black belts that get beat up.  Not because they can’t fight, but because they don’t know how to emotionally and mentally cope with the real thing.  They freeze up or forget how to fight.  If you own a gun you need to be able to function with it when the adrenaline starts pumping. You need to have gross motor skill strategies in place to be able to shoot with it and then practice them so that they become automatic.

Weapon/Concealment familiarization: If you’re in the tussle of a fight and you pull your weapon and get tangled up with your opponent, you need to be familiar with your gun and your chose methods of concealed carry.  You need to practice how you’re going to get your gun working again if it misfires or jams with some big twelve sandwich eating dude trying to cave your skull in or take your gun away from you.  What steps have to be taken in order for you to draw your weapon from the holster?  If you have level 2, 3, or 4 holsters this is important because those aren’t always easy things to do with all the buttons and levers and snaps that you have to deal with in those types of holsters.  You also have to take into account things like the clothing you’re wearing.  Many people think that the gun will miraculously appear in their hand when in reality, it will probably get tangled in your shirt or caught on your belt, or worst drop on the floor.  All of this while still having to fight the bad guy (or guys).

Secondary weapon utilization: When I went through my concealed carry class and this has been backed up by all of the experts I’ve interacted with since, is the consensus that you should have a secondary weapon in addition to your gun.  This could be another gun or possibly a knife, or maybe even an expandable baton.  However, being able to use that weapon to defend yourself while reloading, clearing a jam is a must.

Shoot/No-shoot decision making:  Not everyone that you pull a gun on has to be shot.  In an active shooter environment you still have to use common sense.  Learning strategies to identify bad guys and bystanders is important.  Both to avoid a legal situation and a tragic loss of life.  Just because you’re legally allowed to shoot someone doesn’t mean you have to or should.

Close Quarters Combatives:  Just because you have a gun doesn’t mean that’s the only weapon you need.  You may still need to fight with this person hand to hand until you can draw your weapon, point it at them, and shoot them.  Knowing good fighting skills that will stay with you when you are under stress is a must and then training in an environment that will allow you to experience as close to the real thing as you can get is even better.  Continuing the fight once you get tired and out of breath is a must or you could die and you should be ready for a knock down drag out.

These are just a few of the things that you should look for when taking your responsibility of gun ownership seriously.  Since Responsibility is the Powerful Word of the month at my martial arts school at Sidekicks AND we’re hosting Counter Assault Training Systems’ gunfighting seminar on October 9th, I thought this was timely.

If you’re interested in learning more about the gun fighting for self-defense seminar on Saturday October 9th from 9 AM to 4 PM, please visit: http://www.counterassualttraining.com

When God Wants to Drill a Man…

When God wants to drill a man,
And thrill a man,
And skill a man
To play the noblest part;

When He yearns with all His heart
To create so great and bold a man
That all the world shall be amazed,
Watch His methods, watch His ways!

How He ruthlessly perfects
Whom He royally elects!
How He hammers him and hurts him,
And with mighty blows converts him

Into trial shapes of clay which
Only God understands;
While his tortured heart is crying
And he lifts beseeching hands!

How He bends but never breaks
When his good He undertakes;
How He uses whom He chooses,
And with every purpose fuses him:
By every act induces him
To try his splendor out—
God knows what He’s about.

Author Unknown

Simple Web, Blog, E-mail, and Social Marketing Campaign explained

Social media is all the rage nowadays.  You really can’t hide from it and the fact that your clients are on Twitter and Facebook means that you probably ought to be there too.  However, you need to be clever about it and at the same time add value to their lives and the lives of potential new students (or their parents).  Otherwise, it’s a waste.  It gets dismissed as pure-advertising and your client and/or potential new client feels as though you’ve stolen some time from them that they can’t get back.

Here’s a quick social media campaign that we developed at Sidekicks Family Martial Arts Centers to highlight our Powerful Words Character Development Program used right in our school.  It’s monthly, takes about a half an hour to set up and we repeat it like clock-work every month.

First, let’s look at the software involved.

For Blogging: My school’s website (http://www.sidekicks-online.com) runs on the Genesis Theme Framework from StudioPress and utilizes WordPress.  WordPress free, easy to use, and pretty awesome.  Genesis from StudioPress is pretty much the best framework and well worth the money I invested into being part of that great group of people.  WordPress also, like many blogging software has the ability to schedule blog posts.  This means that you can write and upload a series of blog posts that you’ve written ahead of time and then schedule them to publish throughout the month.  (Of course, I’m also a web developer using WordPress, so if you need a tune up or a site designed from the ground up, contact me)

For Social Media: On my iPhone AND on my desktop I use Hootsuite.  Again, the major advantage that this program has over others is the ability to schedule tweets and Facebook posts (HootSuite calls them pending posts).  That’s the reason I like it.  It is pretty simple, but if you’re not using the app for business purposes (I manage multiple twitter and facebook pages as well as my personal social media experience using it) then another app might be better for you.

For e-mail campaigns:  At Sidekicks Family Martial Arts Centers we use a proprietary system through ChampionsWay, the company that created our Client Relationship Manager.  However, for all other projects that don’t involve Sidekicks, I use Aweber.

NOTE: Other than as one of the side projects I do where I develop websites, I have no monetary interests in promoting any of these software packages.  They are simply the ones that as of the writing of this post I believe are the best ones on the market.  I’m happy to answer questions about them and my experience with them if you’re thinking about going with them, however, specific support questions should be addressed to their customer care people.

Back to the social campaign:

Okay, let’s start with the Blog posts – I chose, for this campaign about the character trait Leadership to utilize a couple articles written by Dr. Robyn Silverman – Child and adolescent development expert  and creator of the Powerful Words Character System.  I also used two articles written by myself that were more about applying leadership in everyday life and developing leadership in children as a parent.  As with any blog post they’re relatively short and to the point.  I scheduled each article to come out each week of the month.

You can see on the right-hand side where the article is scheduled to post in the future.  Four weeks in September, four articles.  Others have written extensively about how to write good SEO savy posts.  You can e-mail me if you want to be pointed in the right direction.

E-mail Campaign:

For each age group, Powerful Words has a series of Power Chats that we do in class with our students.  They’re short lessons that we teach the students that center around an aspect of our monthly theme (leadership in this case).  For the adult and teens group, the lesson is actually more of a series of questions to create a guided discussion environment.  Each week there’s a different lesson.  I thought that not just our teen and adult students could benefit from these lessons but the parents of our junior students as well.

So, I created a series of four e-mails and scheduled for them to e-mail out each week on Monday after-noon.  Parents and adult students can read them and be challenged to be better people and communicate better with their children (if the students are kids in our program).  Again, I did all this at the beginning of the month so I could set it and forget about it.

I’m on my own e-mail list so here’s a screenshot of what I got in my Outlook inbox.  Attached to these e-mails are also the Powerful Projects to encourage people to do the project and bring them back in for STARS points.

Social Media:

Along with each of the teen/adult lessons for the Powerful Words program comes a Powerful thought assignment, which is essentially a challenge to keep them thinking about topics we discussed in class during the week.  I took the Powerful through assignment for each week and created a Facebook Page post for it, using HootSuite to schedule the posts out for each week.

And the final product on our Facebook Page

Notice that because this was a public post like the blog pages, I placed a little call to action at the end.  This is acceptable in my opinion because of the fact that I am providing value to client and prospects alike.  But I’m not spending all day trying to sell to them.

There you have it.  A simple campaign using the Powerful Words program that we use to its full power.  We’ll repeat the process again when October rolls around with the new Powerful Word.  All in all, it took longer to write this post than it did for me to create these 12 client and prospect touches that provide real value to them AND reinforce what we’re actually teaching through our program.

Websites featured:

Tampa-Naples-Tampa-Titusville-Tampa-Naples-Tampa in 7 Days.

I’ve been on the road pretty much all of this past week.  In fact, I made it to the school for only two full days of work in the last 10.

First, I was in Naples with my wife Jessica celebrating my birthday on the beach.  It was a lot of fun and it was nice to relax for a couple of days.  My life tends to be constantly on the go (of course, most of the time it’s my own choice that causes it to be that way.

Second, Master Cabrera and I spent a few days in Titusville, FL training with over 20 police officers.  It was part of a course called “Fight For Life,” and was taught by a gentleman named Dave Young of Arma Training and sponsored by Uncle Mike’s Law Enforcement.   It was a lot of fun and it was great to spend a couple of days with our good friend Paul Pawela.

Here is the description of the course from the Arma Training website:

Every officer, no matter their years of service, will be engaged in a physical encounter that may jeopardize their LIFE; and it is the gear they wear that could make the difference between life or death.

The Fight For Life officer survival seminar focuses on just that — perfecting an officer’s ability to survive a physical assault when confronted with a combative and violent subject(s).

The seminar addresses the mental and physical conditioning needed to WIN the fight both in the street and in the courtroom, and how the right gear plays a very important role in these high risk encounters.

Anyways, we focused on strategies and techniques to help officers (and to a certain extent civilians if you’re able to make the jump) retain their weapon.  One of the interesting statistics that I learned was that if during an encounter with an opponent, if an officer’s weapon is taken by his or her opponent, 85% of the time it will result in the officer being shot.  With an undeniable statistic such as that, this kind of training should be mandatory and that officers should be dialed in on practicing to draw their weapon and be familiar with their equipment.

We’re going to be working hard to bring the civilian version of this type of training to Tampa Bay for our students and the public in general.

The last part of my adventures around Florida was back to Naples to help my brother move.  I’m pretty tired now because we finished that only a little while ago.  I came home and crashed on the bed for a couple of hours after a hot shower.

As if timing against me, my wife is in Jacksonville tonight with the kids visiting her grandparents leaving me home alone.  How am I using the time?  I’m writing and designing for a couple of the different projects I work on.

Yeah, no issues with being a workaholic here.